"The whole purpose of scientific method is to make valid distinctions between the false and the true in nature, to eliminate the subjective, unreal, imaginary elements from one’s work so as to obtain an objective, true picture of reality."

Robert M. Pirsig
Zen and the Art of Motorcycle Maintenance

"“The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of the mountain, or in the petals of a flower. To think otherwise is to demean the Buddha - which is to demean oneself.”"

Robert M. Pirsig

"“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.”"

Lord Kelvin

Metrics and measurements are critical to all businesses, 

From online marketing to the oil and gas industry.  For measurements to have value, they need to provide useful and representative information which drives decisions and direction. 

Primary discussion is directed to process analytical chemistry and how to improvement measurement quality and the impact this can have on safety, reliability, performance and profitability. 

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At Making Measurements Matter, we want to ensure that all of the professionals in the process analysis field have access to the information that they need to do their job better and more safely each day while improving the reliability and profitability of the facilities they work for.

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